Recap: Livestream AMA with Priyanka Murthy (CEO) & Geena Dhaliwal (CMO), Co-founders of Access79 — How Access79 is changing the way people shop for fine jewelry (+ advertiser testimonial)

Last week, Jennie and Luke from the BAT Team sat down with Priyanka Murthy, Esq., Co-Founder and CEO & Geena Dhaliwal, Co-Founder and CMO of Access79 to discuss how Access79 is changing the way people shop for fine jewelry. 

Access79 is a new try-before-you-buy luxury jewelry service that is bridging the gap between shopping in-store and shopping online. The company’s mission is to bring more transparency and technological innovation to an industry that can seem archaic and fragmented. To that end, Access79 incorporates data science, artificial intelligence, and blockchain technology into its business model. Specifically, partnering with projects like Brave/BAT, which leverage blockchain and online community growth, has allowed Access79 to advance toward its own goals to modernize the jewelry industry. The brand joined Brave Ads and began advertising on the platform in September of 2019. 

Beyond Brave Ads, Access79 also launched a product partnership with Brave/BAT in December 2019. The collaboration gave birth to the demi-fine Limited Edition BAT Signet Ring and the Limited Edition BAT Dog Tag necklace. The pieces each boast a polished, minimalistic design that features an embossed BAT logo outlined by hand in black rhodium. Crafted with recycled sterling silver and available in either white or yellow gold finishes, the BAT Signet Ring and BAT Dog Tag are unisex, comfortable, and available for preorder on Access79.com now. 

BAT Signet Ring and BAT Dog Tag Necklace

During the livestream, Priyanka and Geena fielded both pre-submitted questions, as well as questions that came in from audience members through the live chat on YouTube. The pair spoke in-depth about what sets Access79 apart from other fine jewelry providers, shared the insights they’ve gained from advertising to a more tech-based audience through Brave, and revealed what it was like to be one of the first luxury jewelry brands to join the platform. 

In addition, Priyanka showcased some of Access79’s offerings on camera while she and Geena offered their expert advice on gift-giving to shoppers who aren’t sure where to start… just in time for Valentine’s Day! ❤️

Photos of the jewelry showed during the livestream, as well as product details, are below. 

Eos II Stud Earrings with Australian Opal and Sapphire set in 14k Yellow Gold ($798)
Mini Sapphire Halo Stud Earrings with Diamonds set in 14k White Gold ($825)
Butterfly Stud Earrings with Diamonds set in 14k Rose Gold ($530)
Boomerang Diamond Stud Earrings set in 14k Yellow Gold ($295)
Double D Diamond Stud Earrings set in 14k White Gold ($325.00)

To show their appreciation for the BAT & Brave community, Access79 put together a limited-time offer exclusively for Brave users which was unveiled during the livestream:

Brave users can get 30% off their entire purchase at Access79.com when you sign up for their service and place a $149 deposit (credited toward any purchase later) by using the discount code BRAVE30 at checkout. In addition, each new sign-up will be automatically entered into a draw to win a $500 gift credit toward any piece of jewelry from Access79. Take the Style Quiz on Access79’s website and follow the steps to sign up and get started! 

In addition, users who join Access79’s mailing list will be entered into a draw to win a limited-edition BAT Ring or BAT Dog Tag necklace by Brave x Access79! To enter, take the Style Quiz on Access79.com and follow the steps to join the mailing list.

Offers valid until the 10th of February, 2020.

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