The Weekly BAT + Podcast Ep. 61 — New Brave Ads case studies site, New content stream coming to Brave (sneak peek), Yan Zhu (Brave CISO) featured in Silicon Republic

Announcement: New Brave Ads pages launched (Case Studies, Resources) with tons of new information you’ve wanted to know about Brave Ads!

Brave recently passed 18.3 million monthly active users and 6.1 million daily active users. While things are growing significantly on the user front (from 8.7 million MAU last November when we launched our 1.0 version), we have also seen incredible momentum with Brave Ads, our opt-in, privacy-preserving ads that reward users with 70% of ad revenue. 

We launched a new section on our website today that highlights some amazing use cases from various brands and agencies that leverage Brave Ads to connect with engaged consumers in a relevant, brand-safe, and privacy-friendly way—something that’s top of mind for most advertisers as privacy scandals and new regulations continue to shake up the industry.

Read the full post here: https://brave.com/brave-ads-use-cases/ 

Sneak Peek: A new content stream is coming to Brave soon. Testers and early users can try it now with our iOS beta.

This Week in Sponsored Images

This week, WW (formerly Weight Watchers) joined Brave’s New Tab Page image rotation. WW is a global company headquartered in the U.S. that offers various products and services to assist in healthy habits, including weight loss and maintenance, fitness, and mindset such as the Weight Watchers comprehensive diet program.

This week also saw sponsored images from Nexo, Tradestation, Gala Games,  eToro, AAX, and BlockFi. 

Our growing list of New Tab Page sponsors includes Verizon, PayPal, Intel, Newegg, Western Digital, The Home Depot, Chipotle, Khan Academy, Koodo Mobile, and more. 

See our Case Studies for more about Sponsored Images and how they can help promote your business: https://brave.com/brave-ads/casestudies/ 


Client Updates

Desktop Nightly Channel v1.16.26

https://github.com/brave/brave-browser/releases/tag/v1.16.26

Desktop Dev Channel v1.15.56

https://github.com/brave/brave-browser/releases/tag/v1.15.56

Desktop Beta Channel v1.15.54

https://github.com/brave/brave-browser/releases/tag/v1.15.54

Release Channel v1.14.81

https://github.com/brave/brave-browser/releases/tag/v1.14.81

Stay ahead of bugs and benefit from all the latest updates & fixes by keeping your Brave browser updated to the latest version! 

To update your Brave browser on desktop, go to brave://help;

On mobile, if you don’t receive updates automatically, you can manually update your Brave browser app from the Play or iOS app stores.


Brave Team Tweets

Jonathan Sampson, Senior Developer Relations
Ryan Watson, Director of IT & Infrastructure
Brendan Eich (Brave CEO) and Luke Mulks (Director of Business Development)
Jonathan Sampson, Senior Developer Relations
Luke Mulks, Director of Business Development
Luke Mulks, Director of Business Development

BAT/Brave in the News

Yan Zhu, Brave’s Chief Information Security Officer, featured in Silicon Republic’s latest profile of CIOs and CISOs

Security expert Yan Zhu spoke to Siliconrepublic.com about how companies should approach security when it comes to user data.

Covid-19 has brought with it a variety of security challenges – from the worries around ‘Zoombombing’ in the early days of the pandemic to a wider focus on keeping staff secure while working remotely.

But what other effects has the pandemic had on security trends? Speaking to Siliconrepublic.com, security expert Yan Zhu said Covid-19 has made it clear that information and services need to be digital in order to be accessible, but there are security challenges that come with that.

Read the full text here: https://www.siliconrepublic.com/enterprise/yan-zhu-brave-privacy-data 

Contelegraph: eToro, BlockFi & Nexo capitalize on Brave ads for ‘unmatched engagement’

According to Brave browser, businesses like eToro, BlockFi, and Nexo have achieved unprecedented results by advertising to the platform’s users. Considering the popularity of Brave within the crypto community, this does not come as a surprise.

For instance, the crypto-lending platform BlockFi was able to reduce its customer acquisition costs by 75% with Brave ads. The campaign was also twice as effective as a Google campaign in terms of the percent of respondents who opened accounts. BlockFi’s marketing manager Nick Ries was quoted as saying:

“Brave has proven to be one of the most effective channels in driving new customers to BlockFi. The opt-in experience creates deeper engagement that consistently results in a 3x higher CTR than any of our other paid media spend.”

Read the full text here: https://cointelegraph.com/news/etoro-blockfi-nexo-capitalize-on-brave-ads-for-unmatched-engagement 


News You Should Know

The Tatiana Show Ep. 273 – Mixing Blockchain and Music with David Weiss 

Tech writer and content strategist David Weiss joins Tatiana and Josh to mix two things that would go really well together: music and crypto. 

David was an early adopter of Bitcoin, but he was not seriously involved until an opportunity to write about blockchain projects came along in 2018. With his background in music, he became especially interested in projects like Token.fm and Tatianacoin. 

This could be the beginning of a beautiful friendship for art and crypto. A decentralized and immutable ledger in the music world would make sure that everyone, including sound engineers would get credit for their work. 

And even though it is not all about the money, it is also about that. Tatiana shares the financial reality of producing a record and lists opportunities of monetization for artists on the blockchain. There are plenty of ways for artists to own and be able to transfer their fan base, including issuing their own tokens.

The conversation ends on a positive note for the future of music, even when artists are stuck at home.

Tune in here:  https://thetatianashow.com/the-tatiana-show-ep-273-mixing-blockchain-and-music-with-david-weiss/ 

The Hashoshi Show: Crypto Over Coffee ep. 32 // Bitcoin, Cardano, Kraken, Band Protocol, and more!

Hashoshi breaks down Bitcoin and BTC price, Kraken as a bank, Cardano Goguen’s release date, Band Protocol apologies, and more in this episode of Crypto Over Coffee!

[Bankless] Fork Defense Strategies in DeFi

Since publishing “Fast Follower Forks in DeFi” a few weeks ago, I’ve talked with many founders and investors about the implications and how to design fork-resistant (or embracing) protocols. More teams are preparing to launch fast follower forks in the coming days—and existing projects that have not yet launched a token are talking to their investors about restructuring their token cap tables to make them more “fair” (and thus more fork-resistant—or at least that’s the hope).

The protocol wars are officially upon us, marking a new era of crypto where competitive positioning and strategy matter as much as composability and collaboration.

As a former consultant with a focus on competitive strategy, I find this fun, familiar, and incredibly fascinating.

But it’s more than just intellectually interesting—competitive strategy is now critical to crypto projects and founders who aspire to build something valuable, defensible, and lasting in our space.

Read the full text here: https://bankless.substack.com/p/fork-defense-strategies-in-defi 


Roaring Fans

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