The Weekly BAT + Podcast Ep. 66 — New partnership w/ Splinterlands (use BAT for in-game purchases), Why Brave over Chrome? (ELI5), Verizon shares Brave Ads campaign results (via Mediapost)

Brave announces partnership with Splinterlands, the most played game on the blockchain. Users can now spend BAT directly in the game to purchase Credits for packs & cards!

Splinterlands, the most played game on blockchain, and Brave are excited to announce a new partnership. Brave and Splinterlands both share a similar mission of rewarding users for their time and attention as well as increasing user privacy and freedom, and are looking forward to working together to spread those goals. Going forward, the Brave browser will be the official browser of Splinterlands.

Additionally, Splinterlands will allow users to spend their BAT (Basic Attention Tokens) directly in the game to purchase Credits, which can be used to buy booster packs and other items in the shop or to buy cards from other players on the market. Players using the Brave browser can opt in to view privacy-preserving ads and in turn be rewarded in BAT via Brave Rewards, which they can then redeem in Splinterlands!

Built-In Crypto Wallet

The Brave browser features a built-in Crypto Wallet for transacting directly with the Ethereum blockchain. You can import your existing Ethereum wallets, connect a Ledger or Trezor hardware wallet, or create a new wallet right in the browser to interact directly with Splinterlands.

Splinterlands players can use the Brave Crypto Wallet to log in to the game, make payments with ETH or other Ethereum-based tokens, and even manage their wrapped Dark Energy Crystal (DEC) token balances in order to participate in the recently launched ETH-DEC Uniswap pool which offers some amazing rewards to liquidity providers!

Read the full announcement here: https://brave.com/splinterlands-and-brave-announce-partnership/ 

Try Splinterlands today: https://splinterlands.com?ref=sl-brave-2 

Watch the tutorial on how to use BAT tokens to make in-game purchases in Splinterlands:  https://www.youtube.com/watch?v=oI0KvFiszPY&feature=emb_logo 

Why should you use Brave over Chrome? A helpful ELI5 (“Explain It Like I’m Five”) series to show why over 19 million people are using Brave today.

These guides are excellent for Brave Creators participating in the Referral Program who are seeking an easy breakdown BAT/Brave’s key benefits for their fans/subscribers! They’re also great for newcomers, and everyone else! 

Check it out here: https://brave.com/compare/chrome/

Upcoming virtual BAT meetup hosted by BAT Indonesia (via BraveTogether): October 29, 2020

BAT Indonesia Virtual Meetup – October 2020 #BraveTogetherID Kopdar Daring Komunitas BAT Indonesia

Details here: https://www.eventbrite.com/e/bravetogetherid-october-2020-tickets-126365433413 

Robin Berjon (Data Governance & Privacy at the New York Times) on Twitter: “Hey, look who’s running an ad campaign on Brave.” 

Peep it 👀👀👀 


This Week in Sponsored Images

This week, Mastercard and Toyota join Brave’s New Tab Page Sponsored Image rotation!  

This week also saw Sponsored Images from returning sponsors AAX, eToro, Upland, BlockFi, and Koodo.

Our growing list of New Tab Page sponsors includes: Verizon, PayPal, Intel, Newegg, Western Digital, The Home Depot, Chipotle, Khan Academy, and more. 

See our Case Studies for more about Sponsored Images and how they can help promote your business: https://brave.com/brave-ads/casestudies/ 


Client Updates

Desktop Nightly Channel v1.18.8 

https://github.com/brave/brave-browser/releases/tag/v1.18.8

Desktop Dev Channel v1.17.48

https://github.com/brave/brave-browser/releases/tag/v1.17.48

Desktop Beta Channel v1.17.46

https://github.com/brave/brave-browser/releases/tag/v1.17.46

Desktop release channel v1.15.76

https://github.com/brave/brave-browser/releases/tag/v1.15.76

Stay ahead of bugs and benefit from all the latest updates & fixes by keeping your Brave browser updated to the latest version! 

To update your Brave browser on desktop, go to brave://help;

On mobile, if you don’t receive updates automatically, you can manually update your Brave browser app from the Play or iOS app stores.


Brave Team Tweets

Brian Bondy, CTO
Yan Zhu, Chief Information Security Officer
Jon Sampson, Senior Developer Relations
Jon Sampson, Senior Developer Relations
Luke Mulks. Director of Business Development
Ryan Watson, Director of IT & Infrastructure
Jon Sampson, Senior Developer Relations
Luke Mulks. Director of Business Development

BAT/Brave in the News

Decrypt: Brave Browser Review (2020): Earn Tokens While Browsing

In brief

  • Brave browser is a privacy-first browser that blocks ads by default.
  • Users can earn Basic Attention Token (BAT) cryptocurrency by viewing privacy-preserving ads on Brave.
  • Based on the open-source Chromium browser, Brave offers a familiar experience for Chrome users.

Read the full text here: https://decrypt.co/44416/brave-web-browser-review 

Inside Performance: Verizon Measures Campaign Success Without Asking For Personal Information

When Verizon wanted to support small businesses during the COVID-19 pandemic, the company partnered with entertainment celebrities such as Dave Matthews and Usher to launch the Verizon PayItForward LIVE campaign, which featured weekly live-streamed events to drive awareness for viewers to support local businesses in their communities.

“The campaign was born from everyone living and working remotely,” said Luke Mulks, director of business development at Brave, a privacy-focused browser and platform. “When the artists performed it was from their living room.”

Shows began running in March, but the Brave and the Verizon PayItForward LIVE advertising campaign ran from May to July. It used push notifications and sponsored images with social media as a way for users to share their tune-in experience on Twitter.

This strategy resulted in 23.8 million Brave Ad views, which includes a combination of 8% click-through rate and 1,100 tweets. Performance also included 15.6 million sponsored image views that drove 1,110 tweets.

“There’s a way to measure success without asking consumers to give away their data,” Mulks said.

Read the full text here: https://www.mediapost.com/publications/article/356973/verizon-measures-campaign-success-without-asking-f.html 

Inside Bitcoins: Brave’s BAT Token Now Supported By The Splinterlands Crypto Game

Brave, the crypto-friendly and privacy-focused web browser, has announced today that it has made a new partnership. This partnership is with none other than Splinterlands, a competitive card game based on blockchain technologies. These two parties will now collaborate on both integrations and marketing initiatives across both of their respective products.

A Mutually Beneficial Agreement

As part of the partnership, Brave will become the official Splinterlands web browser, with both developers making plans to develop content explicitly showing the benefits of the browser, recommending the players playing it should make use of Brave to play the web-based game.

Brave, in turn, will start to advertise Splinterlands on its platform, but only to the users that have opted in to seeing ads on the browser. Alongside this, the built-in digital wallet of the browser can also be leveraged to purchase credits on Splinterlands, as well.

Read the full text here: https://insidebitcoins.com/news/braves-bat-token-now-supported-by-the-splinterlands-crypto-game 


News From Our Partners

WIN: Enter TAP Network’s sweepstakes using BAT for a chance to win a Ledger Nano X Crypto Wallet! 

Brave users with Uphold-verified wallets can now enter TAP Network’s sweepstakes with BAT for a chance to win a Ledger Nano X Crypto Wallet!

Leger Nano X ensures that your crypto assets are always safe, anywhere you go. This sleek, easy to use device has Bluetooth enabled and is the most advanced hardware wallet on the market.

Other sweepstakes offerings from TAP include digital gift cards of your choice from hundreds of retailers including amazing brands like Amazon, Walmart, Gamestop, Nintendo and more!

To enter the sweepstakes head over to the TAP Sweepstakes page and choose the sweepstakes you want to enter, and enter as many times as you desire—it costs less than 1 BAT per entry! 

Recent Winners:

Logan Bonney- $100 Walmart Gift Card

Nintendo Switch + Animal Crossing: New Horizons — Noah Harless (@UndreamtMars)

If you haven’t verified your Brave Rewards wallet yet, the TAP marketplace provides a range of options for you to redeem your earned BAT for gift cards, sweepstakes, and to support causes. 


News You Should Know

Hashoshi: Bitcoin, Crypto News, Polkadot, Zilliqa and more! // Crypto Over Coffee ep.36

In this episode of Crypto Over Coffee ☕️, Hashoshi breaks down some of the Bitcoin market analysis and news that’s relevant this week, new projects and features coming to Polkadot and Zilliqa, a controversial Ethereum proposal, and more!

Tune in: https://www.youtube.com/watch?v=pWtwek8GiQ8 

Bankless: Episode: #35 – Designing Ethereum | Vitalik Buterin

With Ethereum 2.0 on the horizon, we bring Vitalik Buterin back onto the podcast to discuss the ‘why’ behind many of the design choices of Ethereum 2.0

Why Proof of Stake? Why Sharding? 

We also go over what has been discovered and added between the 2015 launch of Ethereum 1.x and where we are now. Things like:

EIP1559

Rollups

We also chat about Vitalik’s view on ‘rollup centric Ethereum’.

We also discuss the process of getting Ethereum 1 onboarded into Ethereum 2.0 and a rollup round of questions towards the end.

Read the full text/tune in here: https://bankless.substack.com/p/-designing-ethereum-vitalik-buterin 

[Week in Ethereum News] The Tally Newsletter, Issue 1 — A newsletter of decentralized app governance 

Welcome to the inaugural issue of The Tally Newsletter, a publication focusing on all things decentralized governance. We’ll keep you updated on key proposals, procedural changes, newly launched voting systems, shifting power dynamics, and anything else you need to know to be an informed citizen.

In this issue, we cover: 

Snapshot and Aragon collaboration for gasless voting

MakerDAO’s upcoming governance system redesign

Aave’s genesis vote and LEND token migration

The first successful Compound autonomous proposal

Uniswap governance launch and delegation race

Let’s dive in!

Check it out here: https://tally.substack.com/p/the-tally-newsletter-issue-1 


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