Brave 1.0 has officially been released — Brave Rewards & BAT now on all platforms including iOS. Let the games begin!

The original post can be found on the official Brave Blog.

Brave Launches Next-Generation Browser that Puts Users in Charge of Their Internet Experience with Unmatched Privacy and Rewards

The Industry’s Most Advanced Browser Offers 3-6x Faster Browsing and Ends Surveillance Capitalism with a Private Ads and Payment Platform that Benefits Users, Advertisers, and Publishers 

Brave Rewards Now Available on iOS, Completing Cross-Platform Availability

San Francisco – November 13, 2019 – Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, today announced the official launch of Brave 1.0. The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster browsing experience, while funding the Web through a new attention-based platform of privacy-preserving advertisements and rewards. In addition to desktop and Android devices, Brave’s private ads and payment platform (Brave Rewards) is now available for iPhones and iPads.

“Today’s Internet is broken, and users suffer the most. They are being tracked, tagged, and exploited; this not only violates privacy, but slows down page loads, drains batteries, and makes for a miserable experience. Meanwhile, publishers are losing revenue at a record pace due to a few gigantic super-companies and too many ad tech intermediaries. Advertisers are wasting time and money on an industry filled with fraud. Everyone with a legitimate stake in the open Web loses in this environment,” said Brendan Eich, co-founder and CEO of Brave Software. “Surveillance capitalism has plagued the Web for far too long and we’ve reached a critical inflection point where privacy-by-default is no longer a nice-to-have, but a must-have. Users, advertisers, and publishers have finally had enough, and Brave is the answer. Brave 1.0 is the browser reimagined, transforming the Web to put users first with a private, browser-based ads and payment platform. With Brave, the Web can be a rewarding experience for all, without users paying with their privacy.”

“Either we all accept the $330 billion ad-tech industry treating us as their products, exploiting our data, piling on more data breaches and privacy scandals, and starving publishers of revenue; or we reject the surveillance economy and replace it with something better that works for everyone. That’s the inspiration behind Brave,” he added.

The Brave browser was previously in beta release and already has 8.7 million monthly active users across the globe. As data privacy and security issues take center stage around the world, users turn to Brave for its privacy-first approach that natively blocks trackers, invasive ads, and device fingerprinting – leading to substantial improvements in speed, privacy, security, performance, and battery life. Default settings block phishing, malware, and malvertising. Embedded plugins, which have proven to be an ongoing security risk, are disabled by default. Browsing data always stays private and on the user’s device, which means Brave will never see or store the data on its servers or sell user data to third-parties. With the launch of Brave 1.0, users  have access to a full set of unique features, including:

  • Brave Rewards to fund the open web – Users can support their favorite publishers and content creators by activating Brave Rewards and its integrated Brave wallet on both desktop and mobile. This feature allows users to send BAT as tips for great content, either directly as they browse or by defaulting to recurring monthly payments to continuously support the over 300,000 verified websites, including The Washington Post, The Guardian, and Wikipedia, or creators on YouTube, Twitch, Twitter, GitHub and more.
  • Brave Ads that compensate users for their attention – Brave is built on top of the first global private ad platform, designed from the start to value users’ attention and privacy. Brave has pioneered a new blockchain-based advertising model that reforms the current system with privacy by design and 70 percent revenue share to users in the form of Basic Attention Tokens (BAT). Brave Ads, the world’s first private ad network and part of Brave Rewards, allows users to opt-in to view relevant privacy-preserving ads in exchange for earning BAT. When users opt into Brave Rewards, Brave Ads is enabled by default. Ad matching happens directly on the user’s device, so their data is never sent to anyone, and they see rewarding ads without web-wide mass surveillance. To date, Brave Ads has delivered nearly 475 privacy-preserving ad campaigns, sparking 130 million ad confirmation events, from brands such as Intel, Pizza Hut, Home Chef, and more. Users can transfer earned BAT out of their Brave Rewards wallet and convert the tokens to many digital assets and fiat currencies, after completing a verification process with digital money platform Uphold. More significantly, they can contribute to a better Web by keeping the BAT in their browser to automatically support online creators via Brave Rewards.
  • Brave Shields for automatic ad and tracker blocking – Brave Shields, on by default and customizable from the address bar, block invasive third-party ads, trackers, and autoplay videos immediately – without needing to install any additional programs. Users can now confidently browse the web knowing that their interests and reading habits are not being tracked. Because Brave Shields removes the friction of unwanted content, Brave loads websites up to 3 to 6 times faster than other browsers and introduces significant memory and battery savings on desktop and mobile. In fact, Brave saves¹ an average of 27 seconds per page load against Chrome on macOS and 22 seconds per page against Firefox, and Brave uses 58% less data than Chrome to load those same pages. Brave also uses less memory than other browsers, with an improvement of 40% over Chrome and 47% over Firefox.

“As the conversation around data privacy and transparency moves increasingly into the forefront, Brave shows us that it’s possible to create a more equitable value exchange between brands, content creators and consumers,” said Nick Coronges, Global Chief Technology Officer at R/GA and Partner at R/GA Ventures. “We’re excited to see Brave’s continued innovation in the space with the 1.0 release, and looking forward to partnering on future collaborations that put people in charge of their data and their time spent online.”

Brave comes with a modern take on a streamlined user interface that users will find comfortable when switching from Chrome or other browsers, offering extension support as well as an easy system to import bookmarks, passwords, cookies, and browsing history, making the transition to Brave seamless.

Brave is available for download for Windows, macOS, Linux, Android, and iOS, in 52 different languages.  To download for free, visit https://brave.com/downloadGoogle Play or the App Store. To find out more about Brave 1.0’s features and performance, please check out the Reviewer’s Guide (https://www.brave.com/press/1.0-REVIEWERS-GUIDE.pdf).

¹ Load time was measured by visiting a sample of news articles from different sites and measuring time until the point after which there’s no network activity for five seconds. This test was run from a cold-cache start on a high-speed connection.

About Brave Software
Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the web for users, publishers and advertisers. Users get a private, speedier web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Users can opt into privacy-respecting ads that reward them with a frequent flyer-like token they can redeem or use to tip or contribute to publishers and other content creators. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries. Brave currently has 8.7 million monthly active users and over 300,000 Verified Publishers. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla (Firefox), and Brian Bondy, formerly of Khan Academy and Mozilla.

The Weekly BAT + Podcast Ep. 15 (Nov 8, 2019) — Free Brave Ads for the Tor Project, BAT/Brave at Brandweek and Web Summit 2019, Brave for Good: Giving Tuesday Campaign

NEW PRIVACY POST: Brave, Fingerprinting, and Privacy Budgets

In this post, Pete and Ben discuss why Brave is skeptical about such dynamic approaches to Web privacy, and outline Brave’s plans for future protections.

https://brave.com/brave-fingerprinting-and-privacy-budgets/

WEB SUMMIT: Brendan Eich delivers keynote, and makes a separate panel appearance at Web Summit in Lisbon, Portugal.

Watch the video, here.

Video from the panel: https://vimeo.com/371388688

BRAVE AD GRANTS: The Tor Project 

In Partnership with The Giving Block, Brave selects The Tor Project as the Latest Grant Recipient of Brave Ads. The Tor Project is the latest non-profit to receive unsold Brave Ads inventory at no cost, to help drive awareness, education and support through Brave Rewards. 

https://brave.com/giving-block-tor-project-grant-recipient/

EVENT: Brave @ Brandweek 2019

The Brave Team headed to Palm Springs this week, where Brave was a Sponsor Partner of the Brandweek 2019 event. Hosted by Adweek, Brandweek brings CMOs, media buyers and strategists together to explore new technology, trends and presentations from industry leaders. The Brave team spread the word through events and in one on one sessions with decision makers throughout the week. 

COMING SOON: Brave for Good, Giving Tuesday Campaign 

This week, The Giving Block announced Brave as a Presenting Sponsor for The Giving Block’s #BitcoinTuesday campaign for Giving Tuesday.  The sponsorship with The Giving Block for #BitcoinTuesday is the first announcement related to the upcoming Brave for Good Giving Tuesday Campaign. On Tuesday, December 3rd, Brave will be providing a complete 24 hour takeover of Brave Ads by participating causes and non-profits to bring a whole new level of awareness and innovative giving with BAT through Brave Rewards. Stay tuned for more updates, community activities and participating partners as we get closer to December 3rd!

https://www.thegivingblock.com/post/brave-presenting-sponsor-for-bitcoin-tuesday-giving-tuesday-crypto

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The Weekly BAT + Podcast Ep. 14 (Nov 1, 2019) — Everipedia & BAT/Brave partnership, BAT at World Crypto Conference, BAT Meetup in Dallas, Texas on Nov 5th, 2019

Brave and Everipedia Announce Media Partnership

Everipedia, the world’s largest blockchain-based encyclopedia, and Brave, a privacy browser combined with a blockchain-based digital advertising platform, today announced a co-marketing agreement. The partnership will initially result in a campaign aimed at boosting both brands among their respective communities and is the first step towards a deeper collaboration.

https://brave.com/everipedia-and-brave-announce-partnership/

Brave input to California Privacy Rights and Enforcement Act (CPERA)

Brave has written Californians for Consumer Privacy to support its new CPREA privacy law proposal, and to recommend several privacy enhancements. 

Check out all of Brave’s recommendations in the letter, plus a downloadable PDF with the letter here: https://brave.com/cpera/

Podcast: Luke Mulks interview on the Cryptoconomy Podcast

Luke Mulks discusses Brave, BAT and new business models on the Cryptoconomy Podcast.

Listen to the full podcast, here.

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The Weekly BAT + Podcast Ep. 13 (Oct. 25, 2019) — Predicting ad-block ‘Time Saved’ metrics, New visual Brave demo, Brave’s Pete S. lectures at Stanford, ‘Something’s happening at Brave (including 7x clickthrough rates)…’

Accurately Predicting Ad Blocker Savings

We set out to explore how we can accurately predict how much exactly we save from a clean page – one that has had all ads and trackers removed. It turns out we can accurately estimate bandwidth and compute time savings based on page details like the few blocked resources we observe, as well as the clean page’s performance metrics, number of the different types of resources loaded and the overall page DOM size.

https://brave.com/accurately-predicting-ad-blocker-savings/

Luke Mulks presents at Demo Day! from R/GA Ventures

Today, R/GA Ventures posted a video of Luke Mulks, Director of Business Development for Brave, giving a presentation at Oregon Enterprise Blockchain Venture Studio. Watch Luke’s excellent, visual presentation here:

Privacy-Safe Ads That Pay You? Something’s Happening At Brave (Including 7X Higher Click-Through Rates)

Your attention is valuable. That’s the reason Facebook and Google are two of the biggest, wealthiest, and most powerful corporations on the planet. But you spend only a small portion of the total value of your attention to get those services – social connection and search – and the world’s largest advertising duopoly keeps the rest for itself. Brave has a different plan.

Brave is a browser that is built to be privacy-safe. It’s also built to return 70% of the value of your attention back to you. Read more at Forbes.com.

https://www.forbes.com/sites/johnkoetsier/2019/10/25/privacy-safe-ads-that-pay-you-somethings-happening-at-brave-including-7x-higher-click-through-rates

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