Blog: New data shows publisher revenue impact of cutting 3rd party trackers
In January, the Dutch national broadcaster, NPO, switched off 3rd party tracking ad targeting. NPO has an online video audience of 7.1 million per month, and display reach of 5.8 million per month.
I have examined Ster’s revenue figures, and have their permission to share the results of their change.
In January 2020, when NPO switched from tracking-based targeting to contextual targeting, revenue increased 61% more than January 2019. In February, revenue increased 76% over the previous year. In the following month the Netherlands experienced an economic shock from the Covid-19 pandemic, and Dutch economists predicted a recession. Even so, despite revenue increased 18% in March over the previous year, 8% in April, and 19% in May.
Read the full post here: https://brave.com/npo/
Brendan Eich (Brave CEO) presenting at Binance “Off the Charts!” FREE virtual conference (July 14, 2020)
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