Blog: Mjolnir: Tooling for BAT Apollo (by Samuel Dare, Blockchain Engineer at Brave)
Marching towards Brave’s mission to create a decentralized ecosystem for digital advertising that respects user’s privacy, we aim to incrementally decentralize components of our architecture as they relate to the Basic Attention Token (BAT) as well as Brave’s advertiser and publisher ecosystem. We also aim to maintain or improve the performance, security and privacy guarantees which the BAT ecosystem currently offers.
Public blockchains (like the Ethereum Mainnet) are open networks, allowing anyone to both add and verify data in the network. This guarantees a high level of decentralization, non-repudiation, and censorship resistance at the expense of :
- Transaction Throughput: In its current implementation, Ethereum nodes broadcast transactions at an average of 15 Transactions Per Second (TPS). This throughput pales in comparison to VISA4, which claims a performance of 65,000+ TPS . This low transaction speed is because (i) there are many nodes taking part in consensus (ii) it takes a longer time to broadcast the transactions to all the nodes in the network.
- Execution Costs: To solve the halting problem, Turing complete public blockchains attach a monetary cost (gas) to the execution of commands. This cost is undesirable and can be unpredictable.
- Lack of Privacy: Confidentiality and Anonymity are also issues, as participants are privy to all the data in the network and interactions between participants.
Read the full text here: https://brave.com/mjolnir-tooling-for-bat-apollo/
Brave User Stats Update: Brave surpasses 13.9 million monthly active users and 4.8 million daily active users for April 2020!
Guest AMA: We’re Justin “Hoost” Wilkenfeld (CEO & Co-founder), Suzi Wilkenfeld (President & Co-founder), and Dan I. Sack (Director of Business Operations) from Kindhumans, a nonprofit on a mission to unite and grow the community of kind humans around the world. Ask us anything!
On Wednesday, May 13th, Justin, Suzi, and Dan from Kindhumans joined the BAT Community on Reddit to discuss the work Kindhumans is doing to improve the lives of people and the environment, and share details about their experience working with Brave.
Kindhumans is on a mission to unite and grow the community of kind humans around the world. We strive to cultivate kindness, promote conscious consumption, and always give back to kids, our planet, and humanitarian causes. We are celebrating and partnering with like-minded, purpose-driven brands, creating a media company and curated online marketplace for products that are eco-innovative, sustainable, healthy, and kind. Impact is integral to our brand, which is built around a strong giveback program fuelled by what co-founder and CEO Justin Wilkenfeld calls a “world of kind humans” – the role models making a positive impact every day through their individual, business, or non-profit endeavors.
If you submitted a question for the Kindhumans team, your name was automatically entered in a draw to win a free BAT & Brave swag kit.
The winners are:
Thank you to everyone that tuned in, and to the participants who submitted questions for Justin, Suzi, and Dan.
J.T. Ellison, New York Times bestselling author who mentions Brave in her latest novel, Good Girls Lie, tweets about Brave!
J.T. Ellison’s pulse-pounding new psychological thriller examines the tenuous bonds of friendship, the power of lies and the desperate lengths people will go to in order to protect their secrets.
Good Girls Lie is available on Audible and Amazon for anyone wanting to listen.
This Week in Sponsored Images
This week, find new images from returning sponsors, Crypto.com (global), and eToro (global, except Canada), in Brave’s New Tab Page.
For more than a decade, eToro has been a leader in the global Fintech revolution. It is the world’s leading social trading network, with millions of registered users and an array of innovative trading and investment tools.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency.
Brave Creator Spotlight (in partnership with Everipedia)
Swedish musician & YouTuber, Seth Everman
Seth Everman is best known for his pithy meme musical parodies. His YouTube channel has over 3 million subscribers, and once you watch some of his videos, you’ll see why!
Check out his cover/parody of Billie Eilish’s Bad Guy:
Norwegian wonderkid & Twitch streamer, Endretta
Endretta is a 14-year-old pro gamer making a name for himself in the Fornite community. As of this moment, his gameplays have scored him over 130K followers on Twitch. And the future is looking bright!
Desktop Dev Channel v1.9.66
Desktop Beta Channel v1.9.67
Desktop Release Channel v1.8.96
Android Release Channel v1.8.112
Android Beta Channel v1.8.111
Brave Team Tweets
BAT/Brave in the News
Michael J. McGovern on LinkedIn: What If People Got Paid To View Your Ads? Learn How A Privacy-Focused Company Is Quietly Flipping Digital Marketing Upside Down
Must log in to LinkedIn to read the full story. Text has been reformatted for clarity.
In January 2020, [Google] announced that Chrome will be phasing-out their use of 3rd party cookie trackers in 2 years. Brave, Firefox, and Safari have already done this by default, but Brave wants to be first to show advertisers that this doesn’t have to mean an “ad-pocalypse.” They plan to more securely and privately harness users’ data while shielding their personal information and browsing history from outside mining.
So, besides the privacy benefits of switching to Brave, what would incentivize a user to view an ad? Well, Brave has also launched their own [utility token] called the Basic Attention Token, or BAT […] When a Brave user receives an advertisement—primarily in the form of a push notification on mobile and desktop browsers —they are awarded with BAT when they click to see your landing page.
According to Brave, this has helped get a 6-12% click-through-rate (CTR), which is absolutely unheard of when you consider Hubspot’s research that showed an average display ad CTR of less than 1% across all industries. And of those clicks, Brave has reported a 17% conversion to 10-second page views. Because of the privacy-centered infrastructure, Brave has very limited access to the data of their users. But according to research, they’ve secured early adoption from a young, tech-savvy, and affluent user base:
- Average age ranges from 18-34 years old
- Audience breakdown is 73% male, 27% female
- 50% of users make $100k+ yearly income
Because of this, Brave has been an intriguing new destination for advertisers, especially in the blockchain space. BlockFi—a financial services company focused on cryptocurrencies— has been one of the firsts on the platform, and there’s even been participation from well-established brands like Audi and CBS.
As of writing this article in May 2020, the minimum ad spend requirement for a campaign on Brave Ads is $2,500 per month, but for those with smaller budgets, Brave has a waitlist for their self-serve platform which will soon allow advertisers to set up and run campaigns on their own, much like Facebook and Google. Those who get in early to test on the platform may be able to escape the feeding frenzy of the Facebook and Google “red waters,” and capitalize on privacy-centered “blue ocean” platforms like Brave.
The year 2020 has delivered a new world, and as Robert Kiyosaki of The Rich Dad Company has recently said:
“It is the death of the industrial age… and the birth of the information age.”
Will Brave be a founding pillar in this new information era?
Read the full text here (must log in to view): https://www.linkedin.com/pulse/what-people-got-paid-view-your-ads-learn-how-company-quietly/?trackingId=bAZVIn7iS3iIh6Gs1uL87w%3D%3D
News You Should Know
Decrypt: Coronavirus broke privacy. Crypto can help fix it
As the coronavirus pandemic wreaks havoc around the world, government’s are trying to extend their reach. Here’s how crypto can help.
As the coronavirus plunges the world into a seemingly never-ending crisis, the spread of the disease has become more than just a health issue. The global economy is at a standstill and millions of jobs have been—and will continue to be—lost.
But of greater worry, perhaps, is the state’s potentially dangerous reach. New rules and regulations have been put in place by governments and in countries where liberty is already under threat—Russia or China, for example—and authorities are keeping tabs on their citizens like never before. NSA whistleblower Edward Snowden said in an interview in April that governments around the world will be using the coronavirus crisis to build “the architecture of oppression.”
And these concerns are not confined to authoritarian states. Worldwide, countries are accelerating to create a global digital ID system. This is nothing new—the United Nations, World Economic Forum, and Big Tech have been working together to create global digital IDs since 2014—but COVID-19 provides the perfect opportunity for governments to speed up their attempts. And digital privacy advocates, especially in the crypto community, told Decrypt they worry about this.
Read the full text here: https://decrypt.co/28914/coronavirus-broke-privacy-crypto-can-help-fix-it
PC Gamer: After a brief intermission, the FBI can spy on your browsing history without a warrant again
The US Senate failed to pass a bipartisan amendment on Wednesday that would have significantly limited the FBI’s ability to collect Americans’ browsing and search history without a warrant. The amendment to H.R.6172, The USA Freedom Reauthorization Act of 2020, failed by a single vote, 59-37.
The Freedom Reauthorization Act doesn’t grant the FBI sweeping new powers to spy on Americans, but it does restore powers the agency has already had for many years. This ability to collect personal data extends from the 2001 Patriot Act, which was aimed at foreign surveillance but also dramatically increased the government’s ability to spy on American citizens.
Read the full text here: https://www.pcgamer.com/au/after-a-brief-intermission-the-fbi-can-spy-on-your-browsing-history-without-a-warrant-again/