The Weekly BAT + Podcast Ep. 74 — State of the BAT: Overview of utility, stats, and new applications; Brave Together now on the New Tab Page, Brave Self-Service Ads update!

State of the BAT: Overview – In-platform utility, latest stats, and new applications in Brave & beyond!

Brave launched the Basic Attention Token (BAT) in May 2017 with the aim of realizing the vision executing on the mission of the Basic Attention Token white paper. 

In the years that followed, the team has delivered a private advertising and creator reward platform with BAT utility to the 24.1M monthly active users and over 7.8M daily active users in Brave. Within the ecosystem, BAT utility has grown with the support of over 12M wallets, 4.3M monthly transacting BAT users, 1M verified publishers. 

Brave Ads growth within the ecosystem has skyrocketed following the April 2019 introduction to the Brave Release Channel. Brave Ads campaigns are now supported in nearly 200 countries with over 2 billion ad confirmation events to date. There have been 2677 campaigns from over 465 advertisers, from brands such as Verizon, The Home Depot, The New York Times, Progressive Insurance, Newegg, Chipotle, Chess.com, Privacy.com, PayPal/Honey, Ledger, Amazon, Harry’s Razors, CBS, KIND snacks, Logitech, Lenovo, Grubhub, Belkin, Quickbooks, and Evernote. The average CTR (click-through rate) for a Brave Ads campaign is 9%, well above the industry average of just 2%, with many brands observing even higher engagement. 

BAT utility has also grown beyond the Brave platform, into secondary utility channels and use cases.

Read the full post here: https://brave.com/state-of-the-bat/ 

Access Brave Together directly through Brave’s New Tab Page and start making unlimited calls with friends & colleagues! (v1.20.78 BETA)

Start unlimited calls with friends, family and colleagues in Brave Together — directly from the New Tab Page! Just look for the button on the bottom right of your New Tab screen and click to boot up a call. 

Fans have already started to take notice:

BATProject subreddit CSS competition — Win $150 of Official BAT/Brave Merch, an NFT, and special flair!

We’re giving BAT a visual refresh, and we want you to be involved.

Reddit has two versions: old.reddit.com and the current version of reddit.com. We’re happy with the look of https://www.reddit.com/r/BATProject/, but https://old.reddit.com/r/BATProject/ needs your help!

The visual refresh will involve revamping r/BATProject’s subreddit design (at old.reddit.com) by making changes to the subreddit CSS.

The winner receives:

$150 worth of official BAT/Brave merch from the Brave Swag Store. They will also receive a future NFT that signifies their win, and a special user flair on r/BATProject.

Learn more about how to enter here:

Battle of the BAT & Brave Memes! (Includes NFTs, Collectible Stickers, & Giveaway)

We’ve held meme battles in the past. But this time, we want to see you bring your funniest, most epic, share-worthy BAT & Brave memes to the table—memes that will make BAT & Brave go viral.

Submissions will be accepted starting today, January 6th, until the submission deadline on Tuesday, January 31st, 2021 at 1:00 p.m. Eastern. Redditors will have until January 19th to vote for their favorite submissions using Reddit’s native voting system.

Following the submission deadline on January 19th, we will tokenize the three most upvoted memes on the blockchain in order to create limited-edition digital collectibles (NFTs) that will later be available for fans to purchase in an exclusive drop on the Brave Swag Store. Each digital NFT purchase will come with a collectible sticker based on one of the three winning memes.

Creators of the top three winning memes will receive lion’s share of the revenue from NFT & sticker sales, and a $100 coupon for the Brave Swag Store!

Similar to the collectible Minotaur King Crystal (physical NFT) we created with Gala Games, BAT/Brave-meme NFTs are limited, unique assets that you can own, collect, and trade with other fans!

This is just the first of many opportunities to come to see your artwork transformed into a limited NFT. But don’t miss this chance for your artwork to become a first edition digital BAT & Brave collectible!

Submit memes for the contest & vote for your fave submissions here:  https://www.reddit.com/r/BATProject/comments/krrzep/battle_of_the_bat_brave_memes_includes_nfts/ 

Testimonial: Redeemed $10 Starbucks gift cards w/ rewards from BAT ads

“I received roughly around 40 BAT last month from ad rewards. Today I redeemed these rewards via the Tap network for two $5 Starbucks gift cards and bought myself and a coworker coffee.

I’ve seen people say you can’t buy anything with BAT; I just wanted to point out that you can.”

Read the full post here: https://www.reddit.com/r/BATProject/comments/kvydkv/redeemed_10_starbucks_gift_cards_w_rewards_from/ 

Brave Self-Service Ads: Progress Update from Dan Lipeles (Brave engineer working on Self-Service Ads)

“Hi all! we’re still on track for our Q1 limited release, in fact we’re growing the team as we expect to rapidly iterate after our initial launch. With our Q1 release we’ll be able to onboard select advertisers from our waitlist where they can then define their campaigns, submit them for approval, and let them fly. Brave users will of course benefit from the increased ad supply, and Brave the company will continue to denominate ad spend in BAT. We’ll be sure to keep posting updates as we get closer to launch, thank you all!”

Kevin Rose mentions Brave on The Pomp Podcast Ep. 470: On Decentralization and the Internet

Episode description: Kevin Rose is an Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He has been building compelling products for a long time and today serves as a partner at True Ventures. 

In this conversation, we discuss early days of building on the internet, modern media models, content moderation, deplatforming, and the importance of decentralization.

Kevin mentions Brave at 24:49. 😉  

Tune in here: https://podcasts.apple.com/ca/podcast/the-pomp-podcast/id1434060078#episodeGuid=281ace6a-5600-11eb-8c6b-ff60f9896d27 


This Week in Sponsored Images

This week, American Eagle and Coinberry both join Brave’s Sponsored Images rotation! In addition, BlockFi, Bitpay, Crypto.com, Gala Games, Gemini and Coinberry all return to the New Tab Page following the success of their recent Sponsored Images campaigns. 

Our ever-expanding list of New Tab Page sponsors includes: PayPal, Verizon, Intel, Newegg, Western Digital, The Home Depot, Chipotle, Khan Academy, Coinbase, and more. 

To learn about how Sponsored Images can help promote your business, check out our Case Studies: https://brave.com/brave-ads/casestudies/ 

Brave Creator Spotlight (in partnership with Everipedia

CheapGeek is an American YouTuber with 36.6K channel subscribers who makes DIY videos on how to do pretty much anything “on the cheap.” They are also host of The CheapGeek Podcast, which explores exciting and supernatural topics such as UFOs, haunted national parks, and moon volcanoes!

Channel description:

CheapGeek, Your Jack of All Trades-Teaching you how to live life on the Cheap!
Tech, DIY, Product Reviews and How To’s!
CheapGeek believes that-
Cheap doesn’t mean- Cheap!
We’re all just trying to save costs, money, time and gain value!
Find it cheap- Strive to find it at a lower cost without sacrificing quality or value.
Do it for Cheap- don’t make it cost more than it has to.
Do it Yourself- It pays off in Knowledge, Skills and Abilities.
Pass these skills to the younger generation! They need them now!
Are you a CheapGeek?
Subscribe!

Subscribe to CheapGeek on YouTube: https://www.youtube.com/c/CheapGeek/featured

Learn more about CheapGeek on Everipedia: https://everipedia.org/wiki/lang_en/cheapgeek


Client Updates

Desktop Nightly Channel v1.21.4 

https://github.com/brave/brave-browser/releases/tag/v1.21.4

Desktop Dev Channel v1.20.79 

https://github.com/brave/brave-browser/releases/tag/v1.20.79

Desktop Beta Channel v1.20.78

https://github.com/brave/brave-browser/releases/tag/v1.20.78

Stay ahead of bugs and benefit from all the latest updates & fixes by keeping your Brave browser updated to the latest version at all times.  

To update your Brave browser on desktop, go to brave://help. On mobile, if you don’t receive updates automatically, you can manually update your Brave browser app from the Play or iOS App Stores.


Brave Team Tweets

Brendan Eich, Brave CEO
Luke Mulks, Director of Business Development
Luke Mulks, Director of Business Development
Luke Mulks, Director of Business Development
Jonathan Sampson, Senior Developer Relations
Jonathan Sampson, Senior Developer Relations
Carlos Acevedo, Sr. Director of Sales
Clayton Hartford, Director of Sales
Luke Mulks, Director of Business Development
Luke Mulks, Director of Business Development
Brendan Eich, Brave CEO

BAT/Brave in the News

CNet: Browser-based VPNs explained: Brave, Chrome and Firefox compared

While standalone virtual private networks will almost always offer you the strongest privacy protections, a growing suite of browser-based VPNs are worth checking into for those of us looking for something more lightweight that still ups your online security. Easier to use than standalone VPNs, Google Chrome, Mozilla Firefox and Brave Browser now all offer browser-based options designed to keep you scrolling fast while hiding your IP. 

Here’s what you need to know about these browser-based VPNs, and what they offer. 

Read the full text here: https://www.cnet.com/news/browser-based-vpns-explained-brave-chrome-and-firefox-compared/ 


News From Our Partners

WIN: Enter TAP Network’s sweepstakes with BAT for a chance to win a Steph Curry authentic autographed basketball, 32 GB Apple 10.2-Inch iPad with WiFi (2020 Model), a $200 Amazon gift card, Rihanna signed fender black Stratocaster Styled electric guitar, and other great prizes! 

All Brave users with Uphold-verified wallets are eligible to participate in TAP Network’s ongoing sweepstakes. To view open sweepstakes and enter, head over to the TAP Marketplace Sweepstakes page, select your desired sweepstakes, and enter and enter as many times as you desire!

Other sweepstakes offerings from TAP include one-of-a-kind music experiences, limited-edition sports gear and memorabilia, as well as digital gift cards from hundreds of retailers including brands like Amazon, Gamestop, Nintendo, and more.

If you haven’t verified your Brave Rewards wallet yet, the TAP marketplace provides a range of options for you to redeem your earned BAT for gift cards, sweepstakes, and to support causes like Know Your Rights Camp and #HashtagLunchbag!

Visit the TAP Rewards Market for Brave Users: https://brave.tapnetwork.io/ 

See recent winners here: https://tapnetwork.io/winners/ 


Splinterlands: $200,000 in Tournament Prizes!

The Splinterlands team is excited to announce that we’ve just hit a major milestone! Over $200,000 in prizes have been given out to Splinterlands players through the tournament system since it launched a little less than two years ago!

This is a major accomplishment and speaks to the overall mission of players being able to share in the value created through gaming and digital assets.

We have an exciting year lined up! We have Guild Brawls coming soon, an updated rental system, the iOS mobile app, and more all in the early part of the year. We’re also expecting players to be able to redeem their land claims and start rolling out pieces of the new land expansion in stages by mid year.

The Splinterlands team is extremely grateful to our player base who has made all of this possible, and we are committed to continue to improve and grow the product as well as the tournament prize pools in the years to come.

Read the full post here: https://peakd.com/splinterlands/@splinterlands/usd200-000-in-tournament-prizes

(Reminder to Brave users: You can now spend BAT directly in Splinterlands to purchase cards, booster packs, potions, and other magical game items!


News You Should Know

[Week in Ethereum News] Karen Scarbrough – Ethereum’s Gambit: A Proof by Contradiction

TL/DR : Ethereum proposes to change the rules entirely. If the rules Ethereum plays by prove to be valid, major innovations are on the horizon. For early crypto start ups, the rules seem to be working…

Read the full text here: https://thekscar.medium.com/ethereums-gambit-a-proof-by-contradiction-6972ef9c5916 

Hashoshi: Bitcoin Bull Run, Ethereum, ShapeShift and more! // Crypto Over Coffee ep.48

In this episode of Crypto Over Coffee, Hashoshi analyzes the Bitcoin bull run and BTC price overall, Ethereum and its competitors, South Korean crypto action, VeChain and more!

Tune in here: https://www.youtube.com/watch?v=C51ntlLAj_s 

Sovryn’s Edan Yago Challenges Your Ideas on Bitcoin – The Tatiana Show Ep. 289

Edan Yago of Sovryn (https://sovryn.app) joins Tatiana Moroz and Joshua Scigala to celebrate the beginning of a new year and the 12th birthday of Bitcoin. After some catching up and reminiscing on how the trio know each other, Edan reinstates how both Joshua and Tatiana are “OG” when it comes to the Bitcoin game. They discuss the current trends in using your Bitcoin equity to draw loans against and the insinuated risk that entails. 

Tatiana does a mental check in with the boys to remind them that idealistic thinking may cloud the importance of what Bitcoin offers society:  decentralized, ‘debt free’, and freedom. Edan doubles down that all of the current moves in the cryptosphere are a natural progression of the well-designed concept and currency and to hold on tight while going on this crazy ride.

Edan then takes the spotlight to challenge mainstream ideas of Bitcoin and welcomes anyone to rebut his views in a healthy and constructive dialogue. Joshua and Tatiana are not one to shy away from a good debate and discuss his points head on while asking viewers to do the same in the comments below!

Tune in here: https://thetatianashow.com/sovryns-edan-yago-challenges-your-ideas-on-bitcoin-the-tatiana-show-ep-289/ 


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