BLOG: Google’s FLoC proposal harms user privacy, under the guise of being privacy-friendly. Here’s why Brave disables FLoC and how we are building a Web that serves users first.
FLoC is a recent Google proposal that would have your browser share your browsing behavior and interests by default with every site and advertiser with which you interact. Brave opposes FLoC, along with any other feature designed to share information about you and your interests without your fully informed consent. To protect Brave users, Brave has removed FLoC in the Nightly version of both Brave for desktop and Android. The privacy-affecting aspects of FLoC have never been enabled in Brave releases; the additional implementation details of FLoC will be removed from all Brave releases with this week’s stable release. Brave is also disabling FLoC on our websites, to protect Chrome users learning about Brave.
Read the full post: https://brave.com/why-brave-disables-floc/
PODCAST: The Brave Marketer Podcast Ep. 3: John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie
This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie.
Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the third-party cookie.
In this episode of The Brave Marketer Podcast, we discuss:
- Consumer privacy and consent
- Changes to advertising performance
- Brining your media agency ‘in house’
Tune in and subscribe: https://kite.link/TBM-episode3
ASK ME ANYTHING [RU]: Brendan Eich (BAT CEO) AMA on leading Russian publication, TJournal
Следующим гостем TJ станет Брендан Айк — сооснователь и генеральный директор Brave Software и Basic Attention Token. Это наш первый англоязычный гость за время существования рубрики в её новом виде.
BAT/Brave in the News
Forbes: Google’s Moves Are A ‘FLoC You’ To Privacy
Over the first half of April 2021, “a switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web,” tweeted the Electronic Frontier Foundation (EFF), a nonprofit organization defending privacy and civil liberties in the digital world. The EFF further wrote that while FLoC, Federated Learning of Cohorts, is Google’s version of privacy-preserving data collection for targeted advertising, it still does not increase privacy for users.
FLoC is no different. On the surface, it is Google’s version of privacy-preserving web tracking, but it is anything but. The privacy researchers and engineers at Brave browser, a privacy preserving browser, and DuckDuckGo, a privacy preserving search engine, weighed in.
The Register: What the FLoC? Browser makers queue up to decry Google’s latest ad-targeting initiative as invasive tracking
Google’s FLoC (Federated Learning of Cohorts) mechanism for ad personalisation, currently being trialled in the Chrome browser, has been rejected as privacy-invasive tracking by other browser makers including Vivaldi and Brave.
FLoC is part of what Google calls the Privacy Sandbox initiative, a proposal to “support business models that fund the open web in the absence of tracking mechanisms like third-party cookies,” according to now-retired Chrome engineering director Justin Schuh and product manager Marshall Vale in January.
Read the full story: https://www.theregister.com/2021/04/14/browser_makers_reject_google_floc/
New & Noteworthy
BAT AMBASSADORS: Use Cases for $BAT — by one of our BAT Ambassadors, /u/GotShadowBanned101 ⟁
View the original post: https://www.reddit.com/r/BATProject/comments/mr8ndb/bat_use_cases/
Learn more about BAT utility in our “State of The BAT” blog post: https://brave.com/state-of-the-bat/
Become a BAT Ambassador and help us take ⟁ to new heights 🚀: https://reddit.com/r/BATProject/comments/lhocy6/bat_ambassadors_help_us_take_bat_to_the_next/
PROMOTION: Attention BAT/Brave and Splinterlands fans! All April long, get 20% off land purchases from the Splinterlands shop when you pay with $BAT. Land ownership gives players minting control over 2 new card types coming soon to the game!
Splinterlands is offering a 20% discount on all land claim purchases through the in-game shop when paying in Basic Attention Token (BAT) through the month of April!
UPDATE: Both ERC-20 (Ethereum) and BEP-20 (Binance Smart Chain) versions of the BAT token are supported and able to be used to purchase land at the 20% discount via the Splinterlands website!
The tokens will need to be held in a web3-enabled wallet that can connect with the Splinterlands website. We highly recommend using either the Brave browser’s built-in crypto wallets or the Metamask browser extension. Additional instructions and troubleshooting information will be available on the purchase details popup in the Splinterlands website.
BAT COMMUNITY: Community-run BAT meme contest! First, second and third place receive 200, 100 and 50 BAT tip! (Hosted by @batearn on Twitter)
What are you waiting for? Get in there!: https://twitter.com/Batearn/status/1382706245824622599
TESTIMONIAL: /u/ThePeroffalken on Reddit: “Thanks BAT!”
Today I withdrew 75% of that BAT I owned and converted it back to fiat.
Thanks to the sudden rise in BAT over the past few weeks I can now afford the guitar I’ve been after for months – something that would usually be a luxury purchase for me.
I’ve still got BAT to hodl, and I’m earning more through the browser and the creator program each month, I just wanted to say thanks for such an awesome community for helping me but a guitar!
EDIT: I’ve not bought the guitar yet, I only cashed out this morning, but here’s a video buy someone of the one I’m going to buy https://youtu.be/cFAnjLSl4go
View the original post: https://www.reddit.com/r/BATProject/comments/moo4x0/thanks_bat/
This Week in Sponsored Images
This week, Nike Japan became a Brave New Tab Page sponsor! In addition, AMEX, Roku, BlockFi, Gala Games, Crypto.com, eToro, Bakkt, and Bitpay all returned to the New Tab Page following the success of their recent Sponsored Images campaigns.
Our ever-expanding list of New Tab Page sponsors includes: Verizon, Intel, Newegg, Western Digital, The Home Depot, Chipotle, Khan Academy, Coinbase, American Eagle, and more.
To learn about how Sponsored Images can help promote your business, check out our Case Studies: https://brave.com/brave-ads/casestudies/
Desktop Nightly Channel v1.25.22
Desktop Beta Channel v1.24.66
Brave Release Channel v1.23.71
Stay ahead of bugs and benefit from all the latest updates & fixes by keeping your Brave browser updated to the latest version at all times.
To update your Brave browser on desktop, go to brave://help. On mobile, if you don’t receive updates automatically, you can manually update your Brave browser app from the Play or iOS App Stores.
Malcolm Merlyn on YouTube
Malcolm Merlyn is the CEO of Merlyn Global Group, a Microsoft Certified corporation that specializes in scambaiting and scammer eradication.
“I am Malcolm Merlyn, I run a YouTube channel and I shut down various types of phone and email scammers. On my channel you can find many hilarious scammer reaction videos, guides and more!
Thanks to the software I developed and the connections with various telephone and internet companies I created over the years I am able to shut down most verified scammer numbers in a matter of minutes.
I developed an AI capable of responding to various email and text message scammers, the AI works by checking for certain keywords in their messages and then by responding using one of many different writing styles in an attempt to waste as much of their time as possible.”
Subscribe on Youtube: https://www.youtube.com/c/MalcolmMerlyn/videos
Follow on Twitter: https://twitter.com/MerlynYouTube
Don’t forget to send Malcolm a tip in $BAT if you like what you see!
IPFS: Using IPFS to help with Scaling Ethereum
As the Ethereum community looks to enter the sixth year of collaborating on the world’s most actively used blockchain, many builders eagerly anticipate the next phase of Eth2. Scaling is an inevitable part of any successful open source project, and it presents many complex challenges. Enter Scaling Ethereum (opens new window), another event Protocol Labs is happy to partner on with the ETHGlobal (opens new window)team.
Scaling Ethereum is a 4-week hackathon and virtual summit focused on upgrading the foundation of Ethereum and Eth2 by inviting the global community to collaborate around a vision for a better Ethereum. Anticipate hands-on workshops, technical talks, interesting prizes, and complex problem solving when you join.
Read the full post: https://blog.ipfs.io/2021-04-14-scaling-ethereum/
GEMINI: Protecting Yourself Against Account Takeovers on Nifty Gateway
This week we saw an increase in the number and frequency of account takeover attacks (commonly referred to as ATOs) against Nifty Gateway’s users. To be clear, the Nifty Gateway platform remains secure. We would, however, like to use this moment as an opportunity to raise awareness about ATOs within the NFT community.
The following guidance highlights the steps members of our community can take to protect their accounts and shares some of the security features we’ve deployed on Nifty Gateway.
How exactly do ATOs of online accounts occur?
An ATO occurs when an attacker obtains a user’s valid email and password, often by breaching other unrelated services and then trying the same email and password combination across a variety of sites, including Nifty Gateway. Therefore, it is important to practice good security hygiene by never reusing the same password for more than one service. This means that the password you use for Nifty Gateway should be unique and not used for any other service.
GALA GAMES: Mirandus Monday: Welcome to the Tavern
This is the first in a series of pieces which explore some of the potential functionality of specific NFTs in-game in the world of Mirandus. The above image shows a scene from inside a tavern filled with adventurers, all enjoying some hard-earned beverages after a long day on the road. As Michael McCarthy says of tavern-fare, “A prepared meal from a tavern is a long-lasting tummy-filling bonus — an honest opportunity to prepare for the challenges ahead.”
In previous posts, we have discussed music in Mirandus and what the in-game player economy might look like for music and performances. However, what has not been as thoroughly discussed is the item-based economy centered around consumables in-game.
Read the full post: https://blog.gala.games/mirandus-monday-welcome-to-the-tavern-59d997be51cf